Dr Wendelin Wanka, Chief Executive Office of Vienna City
 
INTEGRATIVE CITY DEVELOPMENT - VIENNA EXAMPLES (Page 4)
 
2) To provide fresh perspectives for business and employment means to upgrade Vienna as an international business location. The key concept being a functional specialisation within a broad range of sectors, for instance urban-, medical- and environmental technologies. Sufficient space and a modern infrastructure as well as the simplification of administrative procedures through so-called One-Shop-Stops for companies improve the attractiveness. The Vienna Business Agency has been founded to help and guide potential investors. With respect to labour market policy, improving especially the situation of the young, women and long-term-unemployed, means have already been in place for integration, such as institutions of practice-oriented higher education [Fachhochschulen].
 
3) Investing in Knowledge, Education, Culture and Recreation will strengthen the knowledge base - an undisputed intellectual asset - which includes practical know-how, experience and skills to be furthered through instruments such as the Technology and Future Fund or the Vienna Education Network [400 compulsory schools are quipped with some 10.000 computers to form a single network]. Even though Vienna is known as a cultural city, the Strategy Plan foresees even more the creation of an atmosphere for new and flexible initiatives. Finally, the commercialisation of leisure is a trend that requires careful control and management, leisure centres may not destroy the urban flair.
 
4) Enhancing the quality of the Natural and Urban Environment - I have already spoken about it - is important for the population and business community. This includes the following measures: an economical use of buildings and the promotion of areas of natural landscape for recreation. According to opinion polls among foreign tourists, over 50% come to Vienna to enjoy the architectural heritage. Besides protecting this, we encourage contemporary architecture as well.
 
5) Last but not least and somehow summarizing the before mentioned foci is to maintain the high quality of life. Vienna is committed to its integrative policy approach accomodating different generations, cultures, religions and ways of life. A controlled immigration became the norm in all European countries. The Vienna Integration Fund for instance as one of many initiatives to foster integration.
 
But also the soft urban renewal by integrating the local population has been very successful, particularly in neighbourhoods where the population is rather poor, old or marked by a high share of foreigners. Soft urban renewal favours rehabilitation and renewal over demolition of old housing blocks. A measure in this context are 13 neighbourhood management groups [Gebietsmanagement] - teams of planers, engineers and social workers who provide on-site expert counselling to the local population, landlords and businesses.
 
Mobility needs are met by the promotion of public transport, bike and pedestrian traffic as outlined in the Urban Development Plan and the Traffic and Transport Concept. Furthermore, the Climate Protection Programme is comprising 30 measures in the fields of electricity, heating and others to reduce C02 emissions.
 
Dr. Wendelin Wanka, Chief Executive´s European Integration and Knowledge Management Office
 
City Hall, A-1082 Vienna, Austria
 
Tel: 0043-1-4000-82 205, Fax: 0043-1-4000-7122, Mail: post@mde.magwien.gv.at